Virtual Sales Negotiation Training
May 27 & 28, 2025 in Chicago
This workshop is based on our primary research and three books authored by Think! Inc. Co-Founder, Brian Dietmeyer.
“My long-term colleague, Brian Dietmeyer is a master at taking leading edge ideas in negotiation, developing them and crafting them for the experienced negotiation professional. He combines the best that academia has to offer with real world expertise and a deep appreciation for the current competitive environment. While I have had the opportunity to interact with and teach with many negotiation scholars, Brian’s perspective always provides me with new and very unique insight.”
— Professor Max Bazerman, Harvard Business School - Foreward from "B2B Street Fighting" book
Your Workshop Instructor
Carrie Welles
Co-founder and VP, Think! Inc.Carrie brings 20+ years of experience as a seasoned negotiation coach and sales training and enablement professional with deep expertise in negotiation strategy and process. She has taught thousands of professionals all over the world and has compelling practical experience.Carrie’s LinkedIn ProfileCarrie’s Negotiation Podcast StreetSmart
Workshop Description
Our workshops offer practical, repeatable strategies designed to empower professionals to handle real-world B2B challenges and achieve measurable results.Our approach is not based on old school lists of tips and tricks and countermeasures. It is based on our primary research and years and billions of dollars of deal coaching that prove any negotiation is:
97% predictable
The tactics of the other side will fall into two categories
Can be prepared for by answering 3 questions
We call this NEGOTIATION BLUEPRINTING.After 20+ years of training in over 47 countries with companies like Microsoft, Google, FedEx, and Lucent, for the first time ever Think! Inc. is offering public negotiation workshops.
Sales Negotiation Blueprinting
Workshop Type: Two half-day sessions held virtually for sales
Date: Tuesday and Wednesday, May 27 and 28, 2025
Location: online
Time: 8:30 AM - 12:00 PM CST each day
Seats: Workshop is limited to 14 participants to ensure personalized coaching and interactive sessions
Here's What You'll Gain
Our workshops blend practical strategies from our books B2B Street Fighting and Strategic Negotiation with real-world applications.
A simple, repeatable 3-step framework for building mutually beneficial deals that generate long-term value.
Street-smart negotiation approach that helps you win even in challenging scenarios.
Confidence to face tough opponents and stay in control of the deal.
Tools for handling power imbalances and negotiating from strength, even when you feel outmatched.
Proven methods for countering objections and closing deals faster.
Strategies for negotiating with procurement.
These aren’t abstract theories—these are the real tools we’ve taught top B2B professionals to help them win.
Workshop Agenda
Full-Day Workshop | Interactive & Hands-On
Day One:
Personal Negotiation Skills Audit – Identify your strengths & growth areas
Introduction to the Think! Inc. Negotiation Blueprint™ – A proven framework for closing better deals
Day Two:
Apply the Blueprint to a real customer opportunity – Turn insights into action
How Procurement Thinks – Gain insider knowledge to win more deals
Handling Tough Tactics – Learn to neutralize pressure & stay in control
*Includes: 15-minute morning break each day
Who Should Attend
Sales Leaders
Salespeople
Account Managers
Revenue Leaders
Sales Enablement
Pricing Information
Early Bird Discount: $959 (Until April 14)
Regular Price: $1,199
Group Rates: 3 or more from same company: $859/each (Send email to [email protected])
*Fee for in virtual workshop includes soft-copy of both, the participant workbook and our B2B Street Fighting book.*Access early bird pricing at check-out by entering this code: EARLYBIRD (Available until April 14, 2025)*Cancellation policy: You may cancel with 100% refund 14 days prior to the workshop. After 14 days, or in case of a no-show, registration fee will be forfeited.
This isn’t just training—it’s an investment in you, your skills and your career.
Frequently Asked Questions
Q: How is this different from other negotiation courses?
A: This is not a long list of tips and tricks. It is a repeatable, three step process to handle 97% of negotiation tactics.Q: Will this seminar help if I’m already experienced in negotiation?
A: Absolutely. Even seasoned professionals will learn new ideas and fresh perspectives based on the practical, street-smart approaches in B2B Street Fighting.Q: How will I know this will work for my industry?
A: Our negotiation blueprint is designed to be flexible across industries and tailored to your specific challenges. You’ll learn actionable strategies that apply directly to your upcoming deals.
Contact Info / Additional Links
Have questions about the workshop, we’re here to assist.
Email: [email protected]
Who Should Attend
Books Authored by Brian Dietmeyer
